Bodhisatwa Dasgupta or Bodhi as he’s popularly known has had his fair share of the advertising cake. He’s worked at Ogilvy, Widen+Kennedy, JWT, Grey and a bunch of others. And after having a slice of humble pie, he has quit to pursue the only one thing he’s perhaps half-decent at – building brands from scratch. Bodhi is obsessed with the power of honest communication and tries to humanize the brands he works with.
Bodhi’s other love is his daughter, who he has successfully taught how to make a half-decent omelette and chicken curry. When he’s not working with exciting start-up brands, he’s writing books he’ll never finish and napping. Bodhi is currently consulting with MAD about Ed.